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Overview

Knot supports multiple tracking and analytics solutions to help you understand your store’s performance and customer behavior. You can easily integrate Google Analytics, Facebook Pixel, and custom tracking scripts.

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Supported Pixel Types

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Google Analytics

Track visitor behavior, conversion rates, and e-commerce performance with Google Analytics. To add Google Analytics:
  1. Navigate to Project Settings � Integrations
  2. Find the Google Analytics section
  3. Enter your Measurement ID (e.g., G-XXXXXXXXXX)
  4. Click Save
To remove: Leave the field empty and save.

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Facebook Pixel

Track conversions, optimize ads, and build targeted audiences for your Facebook campaigns. To add Facebook Pixel:
  1. Navigate to Project Settings � Integrations
  2. Find the Facebook Pixel section
  3. Enter your Pixel ID (e.g., XXXXXXXXXXXXXXX)
  4. Click Save
To remove: Leave the field empty and save.

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Custom Pixels

Add any third-party tracking script or analytics tool not covered by the built-in integrations. To add Custom Pixels:
  1. Navigate to Project Settings � Integrations
  2. Click Add Custom Pixel
  3. Enter a name for your pixel (e.g., “TikTok Pixel”, “Hotjar”, “Klaviyo”)
  4. Paste your tracking script in the code field
  5. Click Save
No limitations: You can add as many custom pixels as needed for your tracking requirements.
To remove: Click the delete button next to the custom pixel, then save.

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How It Works

When you save your pixel configurations:
  • The tracking scripts are automatically injected into your store
  • Changes take effect immediately on your live site
  • All pixels are loaded asynchronously to maintain site performance

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Best Practices

Pixel Setup Tips:
  • Test your pixels using browser developer tools or pixel helper extensions
  • Add pixels one at a time to ensure each works correctly
  • Use custom pixels for any tracking service not directly supported

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Common Custom Pixel Examples

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TikTok Pixel

<script>
!function (w, d, t) {
  w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};var o=document.createElement("script");o.type="text/javascript",o.async=!0,o.src=i+"?sdkid="+e+"&lib="+t;var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(o,a)};
  ttq.load('YOUR_PIXEL_ID');
  ttq.page();
}(window, document, 'ttq');
</script>

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Hotjar

<script>
(function(h,o,t,j,a,r){
    h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
    h._hjSettings={hjid:YOUR_SITE_ID,hjsv:6};
    a=o.getElementsByTagName('head')[0];
    r=o.createElement('script');r.async=1;
    r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
    a.appendChild(r);
})(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
</script>

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Privacy Considerations

Important: Ensure you comply with privacy regulations (GDPR, CCPA) when implementing tracking pixels. Update your privacy policy to reflect the tracking tools you use.

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Troubleshooting

Pixel not firing?
  • Check that your pixel ID is correct
  • Verify the script is properly formatted
  • Use browser developer tools to check for console errors
  • Test with pixel helper browser extensions
Performance issues?
  • Review the number of pixels you’ve added
  • Consider consolidating tracking through a tag manager
  • Check that custom scripts are optimized